Ölets Dag

Also known as Swedish National Beer Day. This Wednesday Nya Carnegiebryggeriet had between 800 and 1,000 visitors. People flocked from all over Stockholm to enjoy some truly outstanding BBQ. Pete Griffiths from Grillstock in the UK smoked Brisket and Ribs for hours on end throughout the night in preparation for the big crowd.

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A crowd started to gather on the NCB waterfront patio at around 2pm with a swarm of people coming during the afterwork rush to enjoy our nice lightly smoked experimental lager, juicy and tender BBQ and some live country western music from Roy Handcuff- a perfect compliment to the day’s American BBQ theme.

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Despite the brief showers in the middle of the day, the event was a huge success! People stuck it out under tables and umbrellas and inside. They were determined to get their beer and BBQ! We don’t blame them. We ran out of food at around 8 in the evening (20 slabs of 7 kilo Briskets and 250 racks of ribs)! All throughout the night before we thought we would have leftovers…Our bar inside was packed well into the night after we closed outside. NCB staff and brewers gave a total of about 20 tours over the course of the day.

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We credit a lot of the success of this party to the success of our July 4th event- after a party like that one it only makes sense that a lot of people would return for Ölets Dag! All of the promotion for this event really paid off and it shows that Stockholm is recognizing NCB as not only a place that produces great beer but also a place that should be a regular destination- not just for big events. Next year we’ll be sure not to run out of meat!

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